Hollywood Animators Embracing AI, Including Pixar (1)
Hollywood's latest buzz isn't just about the next blockbuster; it's about AI's role in film and TV. At the recent SIGGRAPH conference in LA, the intersection of AI and the entertainment industry was front and center. While the tech has been quietly shaping the industry for years, its potential to replace artists has many on edge. But, the real tea? It's not about replacing, but enhancing.
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Take Pixar's latest flick, "Elemental", where machine learning was used to style flames in a unique, artistic way. And DNEG, a VFX company, uses AI to speed up the look development process, making collaboration smoother. But, as with all things Hollywood, there's drama. The fear? That AI will take over the creative process entirely. The consensus? It's not the tech that's scary, but how it's used. So, while AI's Hollywood story is still unfolding, one thing's clear: the script is far from written.
